My Sister’s “Embarrassing” Question

When I decided to train as a money coach my sister asked what would have been an embarrassing question – except that she’s my sister and we’re best friends. (Instead we just cracked up, as we often do!)

Amy and her sisterBut you may have the same question: “Amy, why on earth would you want to be a money coach? It’s such a boring subject!”

Well, there was a time I would have heartily agreed with you.

In fact, there was a time I did everything in my power to avoid dealing with money.

I was a scientist and I wanted to cure cancer.

I was an activist and I wanted world peace.

Money didn’t enter into my idealistic dreaming. I believed it would all work out because I was smart and resourceful — somehow I’d have enough to live the life I envisioned for myself, and make a difference in the world.

So I avoided money and focused on my education and career, got married, worked hard, and enjoyed my life.

Then everything changed. My mother died. My husband and I divorced. I left the career I’d spent the last 15 years building, and I was wracked with pain and grief.

I had no job, no health insurance, no retirement plan, and I was on my own. I realized that money was at the very core of my ability to live a life of my own choosing – as opposed to one at the mercy of the winds of change.

I realized it’s not possible to avoid money. Money touches everything.

And I realized it’s not responsible to avoid money. At the end of the day, I’m responsible for my own financial security.


I set out to take better care of my own finances and to learn more about the strange world of money.

I slowly got back on my feet, went back to school and trained for a new career. When I began working as a counselor and therapist I saw that other women were struggling with money in a big way. But the subject seemed to be taboo. I noticed that clients found it easier to talk openly about their sex lives than to talk about their finances!

But I wanted to incorporate what I’d learned about money into my psychology practice so I could help other women improve their money situations as well. So I did.

That was in 2008.

Since then I’ve been studying all the money gurus and learning every which way to have a good relationship with money.

But there seemed to be an essential piece missing. I kept asking, why is it so hard to get the money thing right?

I decided to stop listening to the gurus and start paying attention to what my clients, newsletter readers, and friends said.

And here’s what I keep hearing over and over again:

Pensive girl small

  • You don’t want to use a complicated software program to take care of your money
  • You want and need support figuring out what to do about your money, and how to do it.
  • You often get really anxious when you look at your money situation.
  • You don’t want to spend your time tracking every penny of your money.
  • There just doesn’t seem to be enough of it! (Money, that is!)

So I’ve been testing and honing a system that breaks your money down to the simplest possible categories and makes it easy to keep track of it without having to count every penny.

And I’ve also been finding the best possible ways to manage the strong emotions that come up around money, especially that big issue for women – not having enough!

If you’re dedicated to getting rid of crippling anxiety about your money and creating a solid foundation for your personal finances . . . then I invite you to join me and a small group of other committed women in the “More than Money Experience.”


Briefly, the More than Money Experience is a small group training program designed to give you personalized support to create your own rock-solid financial foundation. You can click the button above to find out all the details.

As many of you know, I’m dedicated to helping women become competent and confident about money, starting with our personal finances. From there, my dream is that we’ll be in a better position to contribute to the necessary changes that must happen in the global marketplace in order to create a more just, humane, and sustainable economy for us all.

But let’s start with each one of us, talking about money and helping one another. I’d be honored to guide you on that journey.